436310 Development and Design of Service Enterprises
winter semester 2014/2015 | Last update: 08.02.2016 | Place course on memo list436310
Development and Design of Service Enterprises
VO 2
4
Positive completion of the mandatory course "Fundamentals of Management:Strategy and Marketing" referred to in § 6 (2-5) and four additional mandatory courses from the core area of management referred to in § 6 (2)
Block
each semester
German
Introduction into the basic principles of service management with special emphasis on service marketing. Critical discussion of ongoing service development and activities by case studies.
The Nature of Services
Service Strategy
Service Quality
New Service Development
Case studies, input, discussion, guest lecture and group work
Course examination according to § 7, statute section on "study-law regulations"
Lovelock, C., Wirtz, J. (2011). Services Marketing. People, Technology, Strategy, 7th edition, Prentice Hall: New Jersey.
Solomon, M. R., Bamossi, G., Askegaard, S. and Hogg, M.K. (2010). Consumer Behavior: A European Perspective, 4th edition, Prentice Hall: Harlow, England.
First exam on October 17. Profound knowledge in statistics is required! Additional literature: Fitzsimmons, J., Fitzsimmons,M., Service Management, McGrawHill: Boston 2004 or 2006
17.10.13, 08.30 Uhr, HS 2
17.10.2014
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Group 0
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| Date | Time | Location | ||
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Fri 2014-10-17
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08.00 - 09.45 | HS 1 (Sowi) HS 1 (Sowi) | Barrier-free | |
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Fri 2014-10-17
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09.00 - 14.45 | UR 3 (Sowi) UR 3 (Sowi) | Barrier-free | |
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Fri 2014-10-24
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09.00 - 14.45 | UR 3 (Sowi) UR 3 (Sowi) | Barrier-free | |
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Fri 2014-10-31
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09.00 - 14.45 | UR 3 (Sowi) UR 3 (Sowi) | Barrier-free | |
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Fri 2014-11-07
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09.00 - 14.45 | UR 3 (Sowi) UR 3 (Sowi) | Barrier-free | |