Students know the importance of cognitive processes in the field of market and business psychology. They know the basics and functioning of human memory in the context of market and business psychology. They know the basics of information intake and its possible applications in the field of market and business psychology. They know the basics of information processing and its importance for market and business psychology. They know the most important learning theories and their relevance for market and business psychology. They know the most important principles of decision-making behavior in the field of market and business psychology.

Cognitive processes in the field of market and business psychology: memory, information intake, information processing, information learning;

Decision-making behavior in the field of market and business psychology