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Prerequisite: ECON 1203. A course designed to introduce the role of marketing in society. Particular emphasis is placed on those market-related variables which are subject to control by the firm. The viewpoint taken is that of the marketing manager whose role it is to make decisions relating to marketing strategy.

This course examines the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis will be placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. Upon completion of this course, the student should be able to define and explain the marketing concept and the importance of target markets, understand segmentation, positioning and the basic methodologies of marketing research, identify ethical issues faced by marketing managers, and recognize the differences between domestic and international marketing environments. The Innsbruck location creates unique opportunities for students to understand how marketing strategies developed in the United States need to be adjusted to the European setting in order to be effective. The class lectures will be supplemented by field trips to selected area businesses. Managers from these businesses will also offer guest lectures on selected marketing topics.

The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all morning classes and any required afternoon and/or weekend fields trips and lectures. No unexcused absences are allowed. However, LFU students who have to miss a UNO class due to LFU examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused absences will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. Mail: Center-New-Orleans@uibk.ac.at

Die Anrechnung der Kurse der UNO-IBK International Summer School muss von den Studierenden selbst vorab mit den zuständigen StudiendekanInnen geklärt werden. Diese allein entscheiden über die Anerkennung der belegten Kurse für das jeweilige Studienfach. Es wird empfohlen, sich einen Vorabbescheid über die Anerkennung der Kurse ausstellen zu lassen.