LFU:online

Institut für Banken und Finanzen Institut für Banken und Finanzen

Dr. Ingo Gächter, MA Dr. Ingo Gächter, MA

434455

PS Internationales Management: International Entrepreneurship

PS 2

3,5

Only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a high level!

Block

semestral

Englisch

Discover a new way of thinking in international entrepreneurship, applied by fascinating companies like Google, Red Bull and Audi. Apply the new worldview of the Google era on a business plan of your own choice that you develop.

Surprisingly, futurologists predict: Not information (technology), but pictures and stories are the most important raw materials of successful entrepreneurs in the 21st century. Already now we live in the “Imagination Society”, not anymore in the “Information Society”. Along the way, we discover Red Bull’s strategy when they do business in the cultures of Yin & Yang, we look under the hood of a car designed by its drivers, ponder a worldwide university where the students design their curriculum and we imagine the open-source restaurant. Finally, the astonishing results with a business plan for your own career are not about whatever company. It's about you.

Discover how to motivate communities and target human emotions as an international entrepreneur in modern business and media. Innovative entrepreneurs also act in communities like facebook, youtube or twitter.

Your business plan (50%) and a final written exam (50%).

Donald F. Kuratko and Richard M. Hodgetts. Entrepreneurship: Theory, Process, Practice; 8th edition. South-Western College Pub; 8 edition, 2008 Sabine, Buchholz. When a brand gets wings: Red Bull's secret of marketing success. Grin Verlag, 2008 Hiltunen, Ari. Aristotle in Hollywood: the anatomy of successful storytelling. Bristol Intelect Books: 2002 Jensen, Rolf. The Dream Society. McGraw-Hill, New York: 1999

Beginn: 05.10.2010, 12.00 SR 19, 1st session compulsory

Sa, 21.4. 2012, 9.00 - 18.00 Uhr, SR 19
Sa, 5.5.. 2012, 9.00 - 18.00 Uhr, SR 19
Sa, 2.6. 2012, 9.00 - 18.00 Uhr, SR 19