LFU:online

Institut für Banken und Finanzen Institut für Banken und Finanzen

Dr. Ingo Gächter, MA Dr. Ingo Gächter, MA

434926

VO International Entrepreneurship

VO 2

4

Only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a high level!

Block

jährlich

Englisch

Discover the international management strategies of Red Bull- and other western managers when they enter the markets of Yin&Yang cultures or the USA. Discover how to apply successful tricks and modern common practice in international management. Watch out for “Asian phantoms”: What an American or European manager would call “corruption”, “cheating” or simply “lying” might be normal bargaining strategies in Asia. And vice versa: What a “Yin&Yang manager” would call “greedy egoist”, “stupid lawyer” or “non reliable friend” might just be common management practice on the other side of the world. However, the key question then is: How can international entrepreneurship become more a blessing than a curse in the corporation you want to work?

Surprisingly, scientists about international future markets predict: Not information (technology), but the right pictures and stories are the most important raw materials of successful managers in the 21st century. The right corporate story with touching images in your suitcase will ever more often be the most promising tools for success, not only in Europe and the USA, but also in markets of the Yin&Yang culture.

Discover how to target human emotions in international business and media. Learn by doing it: Futurologists claim that a new top-job has arisen in our global “Imagination Society”: Chief-Adventure Officer. You will experience this job: you collect ideas, myths, pictures and stories around an international corporation that is committed to modern international management, designed for future markets. Last but not least, participants should find an answer to adventurous questions of Corporate Social Responsibility: What is our corporate culture that we should communicate on global markets? How can we get rich by doing good? Which are our stories and pictures that guarantee sustainable success? How do we target consumer’s emotions in “strange” markets?

Final written exam (Gesamtprüfung)

International Companies, Netcitizens and the worldwide web should be your first source of new “literature”. Books: Donald F. Kuratko and Richard M. Hodgetts. Entrepreneurship: Theory, Process, Practice; 8th edition. South-Western College Pub; 8 edition, 2008 Sabine, Buchholz. When a brand gets wings: Red Bull's secret of marketing success. Grin Verlag, 2008 Hiltunen, Ari. Aristotle in Hollywood: the anatomy of successful storytelling. Bristol Intelect Books: 2002 Tank, Andreas. China-Marketing. Erfolgsfaktoren für die Marktbearbeitung. Peter Lang GmbH, Frankfurt am Main: 2005 Jensen, Rolf. The Dream Society. McGraw-Hill, New York: 1999

Only for IWW students who already completed their compulsory year abroad and ERASMUS students !! Very high command of English language !!
Beginn: 13.3.2009 - 1st session compulsory !!