LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Peter Wayne Liesch, PhD Peter Wayne Liesch, PhD

436017

International Management

SE 4

Good knowledge of English

Block

semestral

Englisch

Students will understand the context within which international business is conducted and how managers of large and of small firms orchestrate their businesses to take advantage of the benefits of doing business internationally.

There are advantages for firms, large and small, in doing business internationally. However, when firms undertake exchange across national borders, complexities arise for the management of these firms because countries differ geo-politically, culturally and socio-economically. Exchange across borders is conducted fundamentally as trade and as investment, but there are many ways in which trade and investment can be organised in international firms. These forms of business activity are being innovated upon as the worldwide context changes through globalising forces and as firms create new forms of enterprise through their internationalisation efforts. Issues that confront managers of international, and of internationalising firms, relate to the internal operations of these firms and also the manner in which these firms impact on the environments in which they do business internationally. What are the effects of globalisation on firms doing business internationally; what are the strategies these firms use when they move away from their domestic markets; how is international production and other aspects of the value chain organised internationally; what does going international entail for the firm and how does the firm change as it does so; how are international transactions structured; how can international business be undertaken when countries lack hard currency reserves necessary for orthodox exchange or when regular markets are lacking or do not exist ? These and associated international management issues are explored to better understand the complexities of doing business internationally.

Lectures, student presentations, literature review, class discussion and case studies.

Group project of 2500 words (40%), individual student participation (20%), final written examination of short essays (40%).

Hill, C.W.L. (2007). International Business: Competing in the Global Marketplace (Sixth edition). Boston: McGraw Hill Irwin. Special Edition 2/97 Management International Review (1997). Internationalization Processes - New Perspectives for a Classical Field of International Management. Buckley, P.J. and Ghauri, P.N. (eds). (1993), The Internationalization of the Firm: A Reader, London: Academic Press. Bjorkman,I and Forsgren, M. (eds). (1996), The Nature of the International Firm, Copenhagen: Munksgaard Publishers Ltd. Mc.Gaughey, S.L., Liesch, P.W. and Poulson, D. (2000). An unconventional approach to intellectual property protection: The case of an Australian firm transferring shipbuilding technologies to China. Journal of World Business, 35 (1): 1-20. Liesch, P.W., Steen, J.T., Knight, G.A. and M.R. Czinkota. (2006). Problematizing the internationalization decision: Terrorism-induced risk. Management Decision, 44 (6): 809 – 823. Liesch, P.W. and G.A. Knight. (1999). Information Internalisation and Hurdle Rates in SME Internationalisation. Journal of International Business Studies, 30 (2): 383 – 394. Liesch, P.W. and A. Palia. (1999). Australian Perceptions and Experiences of International Countertrade with some International Comparisons. European Journal of Marketing, 33 (5/6): 488 – 511. Palia, A. and P.W. Liesch. (1997). Survey of Countertrade Practices in Australia. Industrial Marketing Management, 26: 301-313. Liesch, P.W. (1993). A Rationale for Government Mandated Countertrade: Technology Transfer. International Journal of Technology Management, 8 (6/7/8): 486-499.

Beginn: VB 7.3.2007, 10 Uhr, UR 2