LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Todd Mooradian, PhD Univ.-Prof. Todd Mooradian, PhD
Priv.-Doz. Dr. Christian Stadler Priv.-Doz. Dr. Christian Stadler

436021

Innovation Management

PS 4

Block

jährlich

Englisch

Students should be able to understand the nature and dynamics of product and process innovation. They will be able to understand how a firm can explore for new knowledge and in which way this affects competitive advantage

Product Innovation Process Innovation Exploration for New Knowledge Exploitation of Existing Knowledge Competitive Advantage (Particularly Dynamic Capabilities)

Lectures, presentations, discussions, case studies

10 page seminar paper (60%), Case Studies and presentations (20%) and individual participation (20%) Final exam (Fachprüfung): material from VO/1 and PS/4 and selected literature

Will be anounced at the first meeting

Beginn: VB 6.3.2007, 9-10, SR 15