LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Dr. Sayan Chatterjee Univ.-Prof. Dr. Sayan Chatterjee

436021

VO Internationales Management

VO 2

4

Participation in the courses requires knowledge in English corresponding to the school-leaving level of Austrian general or vocational secondary schools

Block

semestral

Englisch

This course will help you understand the keys to successful corporate development - competitive advantage in every business in which a firm is involved. In particular, the course will help the participants to understand the following: • Competitive advantage in the 21st century • Corporate development strategy through capabilities and leveragable capabilities • Corporate development strategies – adapting to a market • Corporate development strategies – shaping a market • Acquisitions as one of the means for corporate development This course should complement courses in competitive strategy, industry analysis, as well as purely financial approaches to diversification and mergers and acquisitions.

• Concepts that underlie corporate-wide success • Discerning the inimitable capabilities of your organization • Recognizing synergies across a firm’s multiple lines of business and leveraging these capabilities in new businesses • Developing new markets • Identifying markets that have a high probability for success - Learning to leverage your capabilities - Driving innovation in order to enter and become profitable in “adjacent” markets • How to choose between greenfield entries, joint ventures, and acquisitions • Techniques for managing acquisitions

Preparation for class and participation: You are not required to submit a write-up for each case. However, you can expect to be called upon at any time during the class. Therefore, you should do whatever you feel is necessary in order to be prepared—this may include (but is not limited to) making a case outline or discussing the case with classmates prior to coming to class. Case Assignments: For some cases, there will be specific assignments to make sure you have thought through complex issues. All case related assignments should be limited to one typewritten page. Assignments are group assignments and should be emailed to me.

Anticipated Grading Approach and Student-Performance Standards Evaluation will be based on the following distribution: Please let me know ahead of time if you will miss a class. More than two absences during the semester will be detrimental to your class participation grade. 1. Class participation: 15% 2. Mid-Term Exam: 30% 3. Case Assignments, Discussion Leader: 25% 4. Final Exam: 30%

Course material: Course Packet Books: 1. Failsafe Strategies by Sayan Chatterjee 2. Who Says Elephants Can't Dance by Louis Gerstner (we will use excerpts from the book to illustrate many of the concepts) - Recommended

Beginn: 17.11.2010