436021 PS Specialisation: Strategic Management (Basic Course)

summer semester 2017 | Last update: 09.03.2017 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Mag. Dr. Irina Mussner

Course number:

436021

Title:

PS Specialisation: Strategic Management (Basic Course)

Type/hours:

PS 2

ECTS credits:

3,5

Module allocation(s):

SBWL (G) Unternehmensführung

prerequisite(s):

successful completion of the compulsory module Fundamentals of Management: Strategy and Marketing and of four further compulsory modules from the core area of management acc. to §5 par. 1

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Students should gain specialized knowledge in strategic management. They should especially develop the capability to analyze situations, discuss them and find solution for upcoming management problems. Furthermore, presentation and communication skills are enhanced.

Contents:

Case studies and practical examples to further deepen the understanding of tools and methods of strategic Management

Methods:

Theoretical input and interactive discussions

Assessment:

Examination (multiple choice): Mo 20.03.2017 11:00-11:30: HS 3 (Sowi),

Matzler/Müller/Mooradian (2012): Strategisches Management - Konzepte und Methoden, Linde Verlag, Wien.

OR alternatively: Mooradian et al. (2012): Strategic Marketing, Pearson Education (for more detailed information see the literature section)

Literature:

For the first exam:

Matzler/Müller/Mooradian (2011): Strategisches Management - Konzepte und Methoden, Linde Verlag, Wien (entire book) OR you can also use:

Mooradian/Matzler/Ring (2012): Strategic Marketing, Upper Saddle River: Pearson Education

section I: chapters 1-4
section II: notes 1,2,5-14
section III: notes 17-20, 24-25
section IV: note 32

If you do not want to purchase the book, make sure to organize copies from the library books in due time.

Recommended reading:

Grant, Contemporary Strategy Analysis, 7th edition
Hinterhuber, H.H.: Strategische Unternehmensführung. 9. Auflage, Berlin 2015
Hinterhuber, H.H.: Leadership. Strategisches Denken systematisch schulen von Sokrates bis heute. 4. Auflage, Frankfurt am Main 2007

Prerequisites:

Requirements for participation (there will be no exceptions):

Strategy and Marketing plus four compulsory moduls from the core programme management
Mind the dates of the executive lecture series (https://www.uibk.ac.at/smt/strategic-management/studies/executive_lecture_series.html);

Remarks:

Preliminary meeting: Tue 07.03.2017, 13:00-13:45, SR 16 (Sowi)

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/4147020124

Link:

http://www.uibk.ac.at/smt/strategic-management/index.html.en

Start:

07.03.2017

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Tue 2017-03-07	13.00 - 13.45	SR 16 (Sowi) SR 16 (Sowi)	Barrier-free
Tue 2017-03-28	13.00 - 16.45	SR 18 (Sowi) SR 18 (Sowi)	Barrier-free
Tue 2017-05-09	13.00 - 16.45	HS 2 (Sowi) HS 2 (Sowi)	Barrier-free
Tue 2017-05-16	13.00 - 16.45	HS 2 (Sowi) HS 2 (Sowi)	Barrier-free
Thu 2017-06-01	09.00 - 12.45	HS 3 (Sowi) HS 3 (Sowi)	Barrier-free
Tue 2017-06-06	13.00 - 16.45	HS 2 (Sowi) HS 2 (Sowi)	Barrier-free
Tue 2017-06-13	13.00 - 16.45	HS 2 (Sowi) HS 2 (Sowi)	Barrier-free