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Institut für Management und Marketing Institut für Management und Marketing

Priv.-Doz. Dr. Christian Stadler Priv.-Doz. Dr. Christian Stadler

436080

VU Strategie und Leadership

VU 2

5

Block

jährlich

Englisch

Students acquire knowledge and skills on how to stimulate the successful evolution of strategy and leadership. They study cases of business leadership, focusing on individuals who form and change their organizations.

1. Strategy and Strategy Development 2. Resource-based approach 3. The Management of organisational structures and processes 4. Managing Growth and Enterprise Development 5. Leadership, Power and Motivation 6. Value-based Management 7. Organisational culture 8. Change Management

Instructions, cases, plenary and group discussions, reading assignments, student presentations, mini projects, guest speakers

course preparation and participation, final exam

Books: Johnson, Gerry / Scholes, Kevan / Whittington, Richard (2010): Exploring Corporate Strategy. 8th edition, Prentice Hall. [for first exam please prepare chapters 2, 3, 4, 6, 7, 8, 9] Northouse, Peter G. (2010). Leadership - Theory and Practice. 5th edition, Sage Publications. [for first exam please prepare chapters 1-5] Stadler, Christian (2011). Enduring success. What we can learn from the history of outstanding corporations. Stanford University Press. [please prepare for first exam] also prepare following articels for the first exam: Bruns, William J. (2004): Introduction to Financial Ratios and Financial Statement Analysis. Harvard Business School, September, S. 1-15 Collins, James C. / Porras, Jerry I. (1996): Building Your Company’s Vision, Harvard Business Review, September-October, S. 65-77 Hambrick, Donald C. / Frederickson, James W. (2005): Are you sure you have a strategy?, Academy of Management Executive, Vol. 19, No. 4, p. 51-62. O'Reilly III, Charles A. / Tushman, Michael L. (2004): The Ambidextrous Organization, Harvard Business Review, April, S. 74-81 Porter, Michael E. (1996): What is Strategy?, Harvard Business Review, November -December 1996, S. 61-78

Bachelor degree in Business Administration or equivalent degree
Beginn: MO 3.10.2011, 16.00 Uhr, HS 3 Infoveranstaltung!!!