LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Dr. Kurt Matzler Univ.-Prof. Dr. Kurt Matzler, +43 512 507 72302

436081

SE Probleme des globalen strategischen Managements

SE 2

5

wöch.

jährlich

Englisch

Through the use of case studies this course aims to help students: Integrate and demonstrate knowledge from previous courses (especially Strategy and Management, and International Management) in an active, challenging environment. Understand key elements of the strategic management process through the case studies and assignments. Improve skills in information analysis and interpretation. Demonstrate good management and team skills in a stressfull environment.

case studies, lecture, student presentations, further readings, lots of discussion, debates

group- and individual work: case studies, written assignemnts, class participation

Bartlett, Christopher A. / Ghoshal, Sumantra / Birkinshaw, Julian (2008): Transnational Management – Text Cases, and Readings in Cross-Border Management – International Edition, Fifth Edition, Boston et al.: McGraw Hill. Further literature will be announced in class.

Anmeldungsvoraussetzungen für die Lehrveranstaltungen des Moduls: positive Beurteilung der Pflichtmodule gemäß § 7 Abs. 2 Z 1, 2 und 3 Strategie und Leadership, Strategische Markenführung sowie Innovation und Entrepreneurship
Beginn: Mo 11.03.2013, 16.00-17.45, SR 13 (Sowi)