436205 PS Strategie-, Informations- und Wertkreationsprozesse
Wintersemester 2007/2008 | Stand: 18.02.2008 | LV auf Merkliste setzenUniv.-Prof. Mag. Dr. Andrea Hemetsberger
Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
436205
PS Strategie-, Informations- und Wertkreationsprozesse
PS 2
3,5
Prerequisites: you
need "Strategy and Marketing" and 4 other basic course
Profound knowledge in statistics is required.
wöch.
semestral
Englisch
You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.
Strategy-Processes and Brand Management
Position and Positioning
New Product Development
Elimination and Modification of Products
Communication Strategy
first exam, mini exams, group work, case studies, project work, final exam
Exams and active class participation
tba in class
in English! First exam! Profound knowledge in statistics is required!
Beginn: 2.10. 8:30 Uhr SR 12
Beginn: 2.10. 8:30 Uhr SR 12
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Di 02.10.2007
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08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | VB |
Fr 12.10.2007
|
13.30 - 15.00 | HS 1 (Sowi) HS 1 (Sowi) | Barrierefrei | Klausurtermin |
Di 16.10.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | hm |
Di 23.10.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | hm |
Di 06.11.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 13.11.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 20.11.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 27.11.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 04.12.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 11.12.2007
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 08.01.2008
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 15.01.2008
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 22.01.2008
|
08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Klausur |