LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550

436205

PS Strategie-, Informations- und Wertkreationsprozesse

PS 2

4

Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.

wöch.

semestral

Englisch

You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.

Strategy-Processes and Brand Management Position and Positioning New Product Development Elimination and Modification of Products Communication Strategy

first exam, mini exams, group work, case studies, project work, final exam

Exams and active class participation

tba in class

First exam on March, 19th! Profound knowledge in statistics is required! Statistik-Tutorium am 10.+11. März --> Anmeldungen bei anja.moessmer@uibk.ac.at
Beginn: VB am 9.3.

Fr, 2.7. 16-18, HS 2, Projektpräsentation
Fr, 19.3. 14-16 Uhr, Madonnensaal, Projektbriefing