436205 PS Strategie-, Informations- und Wertkreationsprozesse
Wintersemester 2011/2012 | Stand: 28.02.2012 | LV auf Merkliste setzenUniv.-Prof. Mag. Dr. Andrea Hemetsberger
Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
436205
PS Strategie-, Informations- und Wertkreationsprozesse
PS 2
3,5
Prerequisites: you
need "Strategy and Marketing" and 4 other basic course
Profound knowledge in statistics is required.
wöch.
semestral
Englisch
Students will learn how to develop a marketing strategy, how to evaluate product protfolios, develop new products, manage a brand, and how to derive important strategic decisions for marketing action. Marketing research and phsychological theories will support and complement strategic marketing thinking. Students will aslo learn how to apply their knowledge in practice.
The marketing strateg process
Position and positioning
Market research methods for strategy development
New product development and innovation
Elimination and modification of products
Contemporary perspectives of brands and brand management
We employ the active learning model, consisting of:
Group work, talking to marketing managers, case studies, project work, in-class reflections and discussions
Exams, group reports, and active class participation
tba in class
Prerequisites: Basic courses in 1. Rechnungswesen 1: Externes Rechnungswesen, 2. Rechnungswesen 2: Internes Rechnungswesen, 3. GL des Managements: Management von Leistungsprozessen, 4. GL des Managements: Organisation und Personal, 5. GL des Managements: Strategie und Marketing, 6. GL des Managements: Investition und Finanzierung
Profound knowledge in statistics is required.
A positive grade in the first exam including statistics is mandatory!
Beginn: VB 04.10.2011, 08:30 Uhr, SR 12
Beginn: VB 04.10.2011, 08:30 Uhr, SR 12
jeden Mittwoch ab 18:00 Uhr Projektcafé, to be announced
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Di 04.10.2011
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08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 18.10.2011
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 19.10.2011
|
18.00 - 21.00 | HS 3 (Sowi) HS 3 (Sowi) | Barrierefrei | LV 436205 und 436207 Praxisprojekt Marketing/Mathias Streicher |
Do 27.10.2011
|
18.00 - 21.00 | HS I (Theologie) HS I (Theologie) | Barrierefrei | LV 436205 und 436207 Praxisprojekt Marketing/Mathias Streicher |
Di 15.11.2011
|
08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 22.11.2011
|
08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 24.11.2011
|
10.45 - 11.45 | HS 3 (Sowi) HS 3 (Sowi) | Barrierefrei | Exam GK Marketing + Handel + 436213 |
Di 29.11.2011
|
08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 06.12.2011
|
08.00 - 12.45 | SR 16 (Sowi) SR 16 (Sowi) | Barrierefrei | |
Fr 16.12.2011
|
08.00 - 12.45 | SR 11 (Sowi) SR 11 (Sowi) | Barrierefrei | |
Fr 16.12.2011
|
13.30 - 17.45 | SR 16 (Sowi) SR 16 (Sowi) | Barrierefrei | |
Di 10.01.2012
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 10.01.2012
|
13.30 - 17.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 17.01.2012
|
08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 24.01.2012
|
08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 31.01.2012
|
09.00 - 11.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Final exam |