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Institut für Management und Marketing Institut für Management und Marketing

Mag. Christoph Antretter Mag. Christoph Antretter
Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550

436205

PS Strategie-, Informations- und Wertkreationsprozesse

PS 2

3,5

Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.

wöch.

semestral

Englisch

Students will learn how to develop a marketing strategy, how to evaluate product protfolios, develop new products, manage a brand, and how to derive important strategic decisions for marketing action. Marketing research and phsychological theories will support and complement strategic marketing thinking. Students will aslo learn how to apply their knowledge in practice.

The marketing strateg process Position and positioning Market research methods for strategy development New product development and innovation Elimination and modification of products Contemporary perspectives of brands and brand management

We employ the active learning model, consisting of: Group work, talking to marketing managers, case studies, project work, in-class reflections and discussions

Exams, group reports, and active class participation

tba in class

First exam on March, 16th! Profound knowledge in statistics is required! Tutorial in Statistics (12.+13.03.2012) is offered! Please register in the office! Prerequisites: Basic courses in 1. Rechnungswesen 1: Externes Rechnungswesen, 2. Rechnungswesen 2: Internes Rechnungswesen, 3. GL des Managements: Management von Leistungsprozessen, 4. GL des Managements: Organisation und Personal, 5. GL des Managements: Strategie und Marketing, 6. GL des Managements: Investition und Finanzierung A positive grade in the first exam including statistics is mandatory!
Beginn: Di, 06.03.2012, 08:30-10:30, SR 12

FR, 16.03.2012, 12:00-14:00; Eingangsklausur, HS 3, SOWI