436206 VO Strategie-, Informations- und Wertkreationsprozesse

Wintersemester 2011/2012 | Stand: 15.02.2012 LV auf Merkliste setzen
Institut für Management und Marketing Institut für Management und Marketing
Univ.-Prof. Dr. Johann Rupert Füller Univ.-Prof. Dr. Johann Rupert Füller, +43 512 507 72314
o. Univ.-Prof. i. R. Dr. Hans Mühlbacher o. Univ.-Prof. i. R. Dr. Hans Mühlbacher
436206
VO Strategie-, Informations- und Wertkreationsprozesse
VO 2
4
SBWL (G) Marketing
Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.
wöch.
semestral
Englisch
You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.
Strategy-Processes and Brand Management Position and Positioning New Product Development Elimination and Modification of Products Communication Strategy
mini exams, group work, case studies, project work, final exam
Exams and active class participation
to be announced in class!
Profound knowledge in statistics is required!
Beginn: 04.10.2011, siehe Seminar
http://marketing.uibk.ac.at
siehe Termine SE, wenn keine TVR Buchung