436206 VO Strategie-, Informations- und Wertkreationsprozesse
Sommersemester 2012 | Stand: 29.08.2012 | LV auf Merkliste setzenUniv.-Prof. Dr. Johann Rupert Füller
Univ.-Prof. Dr. Johann Rupert Füller, +43 512 507 72314
Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
436206
VO Strategie-, Informations- und Wertkreationsprozesse
VO 2
4
Prerequisites: you
need "Strategy and Marketing" and 4 other basic course
Profound knowledge in statistics is required.
wöch.
semestral
Englisch
You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.
Strategy-Processes and Brand Management
Position and Positioning
New Product Development
Elimination and Modification of Products
Communication Strategy
mini exams, group work, case studies, project work, final exam
Exams and active class participation
to be announced in class!
Profound knowledge in statistics is required!
Beginn: Di, 06.03.2012, 08:30-10:30, SR 12
Beginn: Di, 06.03.2012, 08:30-10:30, SR 12
siehe Termine SE