LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Dr. Christine Kittinger Dr. Christine Kittinger
Univ.-Prof. Dr. Oliver Koll Univ.-Prof. Dr. Oliver Koll, +43 512 507 72500

436207

SE Informations- und Wertbereitstellungsprozese

SE 2

4

Absolvierung SBWL Grundlagen Marketing (VO + PS Strategie-, Informations- und Wertkreationsprozesse)

wöch.

semestral

Deutsch

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Communication strategy Distribution Cooperation management Price management Verkauf Sales

nput, discussions, case studies, guests

entrance exam, mid-term exam, case studies, group work, project, final exam

tba in class

First exam! Very good knowledge of statistics!
Beginn: Vorbesprechung 3.3.08