LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Mag. Martina Bauer Mag. Martina Bauer
Dr. Maria Kreuzer Dr. Maria Kreuzer

436207

SE Informations- und Wertbereitstellungsprozesse

SE 2

3,5

Absolvierung SBWL Grundlagen Marketing (VO + PS Strategie-, Informations- und Wertkreationsprozesse)

wöch.

semestral

Englisch

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Communication strategy Distribution Cooperation management Price management Verkauf Sales

input, discussions, case studies, guests

Entering the course requires writing an independent reflection paper regarding the course content. Students will receive recent academic articles on the course topics and are supposed to contrast and reflect on them. Students will receive literature for the reflection paper directly after the preliminary meeting. The reflection paper is due one week after the lecturers provided the literature. mid-term exam, case studies, group work, project, final exam

tba in class

Sehr gute Statistik-Kenntnisse werden vorausgesetzt! Qualitatives Tutorium wird angeboten. Bitte im Sekretariat anmelden!
Beginn: Di, 06.03.2012, 13:00-14:30, SR 12