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Institut für Management und Marketing Institut für Management und Marketing

Dr. Christine Kittinger Dr. Christine Kittinger

436208

VO Informations- und Wertbereitstellungsprozesse

VO 2

3,5

Absolvierung SBWL Grundlagen Marketing (VO + PS Strategie-, Informations- und Wertkreationsprozesse)

wöch.

semestral

Englisch

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Communication strategy Distribution Cooperation management Price management Sales

input, discussions, case studies, guests

entrance exam, mid-term exam, case studies, group work, project, final exam

tba in class!

First exam! Very good knowledge of statistics!
Beginn: Anfang März

Erstklausur, 14.3.08, 12-13:30 Uhr, Aula