LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Dr. Marius Lüdicke Dr. Marius Lüdicke
o. Univ.-Prof. i. R. Dr. Hans Mühlbacher o. Univ.-Prof. i. R. Dr. Hans Mühlbacher

436210

Consumer Behavior, Culture and Brands

SE 2

Block

semestral

Englisch

Students will gain empirical as well as critical insights into consuemr behavior and the emerging consumer society as alternative perspective to thinking consumers as figures and socio-economic categories. They will understand how and why consumers make decisions, constructt meanign and evolve social systems around consumption symbols and branded goods as well as how and why consumers antagonize corporations. They will also learn about emerging phenomena in consumer behavior and get a good sense of how to identify and analyze them.

8.3. Introduction into Consumer Behavior and Branding 15.3. Consumer Perceptions and Decision-Making 22.3. Consumers and their Brands 29.3. Consumption, Community and Culture 19.4. Consumption and Technology 27.4. On the Brightest and Darkest Facets of Consumption 28.4. Emerging Themes in Consumer Behavior, Culture and Branding Exam

This seminar is based on the idea of involved, explorative learning in an open team environment. Students will read papers about a certain topic before class and think of examples in their own environment. Some authors of papers and experts in their subject will present their research and put it to discussion. They will pesent their findings, ideas, summaries of papers, group works, etc. in the open atmosphere of the class. The class involves games, case studies, reading, presentation, and a final exam.

Individual work, class participation, group work, final exam

to be announced in class

2-days in Obergurgl 27./28.4. (costs 45,-- Euro)!
Beginn: 8. März 07

27.4./28.4. jeweils ganzer Tag, Obergurgl