436213 PS Strategie-, Informations- und Wertkreationsprozesse (Handel)
Wintersemester 2011/2012 | Stand: 28.02.2012 | LV auf Merkliste setzen436213
PS Strategie-, Informations- und Wertkreationsprozesse (Handel)
PS 2
3,5
Prerequisites: You need "Strategy and Marketing" and 4 other basic courses.
Profound knowledge in statistics is required.
wöch.
semestral
Englisch
The focus of this course is retail markets. The “goods” a retail company sells are not merely the articles in the assortment but the store itself with its store atmospherics and services. The combination of assortments and other store characteristics creates benefits for its customers. Students should learn what it needs to systematically develop and sustain attractive store brands for customers. This implies knowing how to gather information about what consumers perceive as valuable, how to translate this information into successful store concepts and how to design efficient retail marketing policies.
The world of Retailing
Retail brand strategy
Retail brand strategy
Retail format and formula development
Site selection
Assortment planning
Buying systems
Merchandise presentation
group presentations, individual case study, class participation, final exam
Levy, Michael and Barton A. Weitz (2009): Retailing Management,
Chapters: 1, 2, 3, 6, 7, 8,
Malhorta, N.K. and D.F. Birks (2003), Marketing Research - an applied approach
london: pearson education
Chapters: 12,14,15,17-20
Prerequisites: Basic courses in 1. Rechnungswesen 1: Externes Rechnungswesen, 2. Rechnungswesen 2: Internes Rechnungswesen, 3. GL des Managements: Management von Leistungsprozessen, 4. GL des Managements: Organisation und Personal, 5. GL des Managements: Strategie und Marketing, 6. GL des Managements: Investition und Finanzierung
Beginn: VB, 05.10.2011, 13 Uhr, SR 12
Beginn: VB, 05.10.2011, 13 Uhr, SR 12
Do, 26.01.2012, 15:00 - o. End, Project Present, to be announced
Do, 24.11.2011, 10:45-11:45, Mid-Term Exam, Hörsaal 3 (Sowi)
jeden Dienstag von 09:00-12:00 Uhr Projektcafé, Spitz (Marketing-Institut)
Do, 24.11.2011, 10:45-11:45, Mid-Term Exam, Hörsaal 3 (Sowi)
jeden Dienstag von 09:00-12:00 Uhr Projektcafé, Spitz (Marketing-Institut)
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Mi 05.10.2011
|
13.00 - 13.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Vorbesprechung |
Do 06.10.2011
|
13.00 - 16.00 | MS (Theologie) MS (Theologie) | Barrierefrei | |
Mi 19.10.2011
|
12.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 02.11.2011
|
13.00 - 17.15 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 09.11.2011
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 16.11.2011
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 23.11.2011
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 30.11.2011
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 07.12.2011
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 13.12.2011
|
09.00 - 12.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 14.12.2011
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 11.01.2012
|
13.00 - 14.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Final Exam |
Do 19.01.2012
|
13.00 - 16.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Pilot run - Project presentation |
Mi 25.01.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Final Rehearsal - Project presentation |