436221 SE Anwendungsorientierte Managementforschung

Sommersemester 2011 | Stand: 03.08.2011 LV auf Merkliste setzen
Institut für Management und Marketing Institut für Management und Marketing
Priv.-Doz. Mag. Dr. Reinhard Grohs Priv.-Doz. Mag. Dr. Reinhard Grohs
436221
SE Anwendungsorientierte Managementforschung
SE 2
5
Block
jährlich
Englisch
Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.
1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)
Instruction, mini projects, reading assignments, student presentations
oral and written
tba in class
Beginn: nv