436221 SE Informations- und Wertbereitstellungsprozesse

Wintersemester 2013/2014 | Stand: 22.07.2013 LV auf Merkliste setzen
436221
SE Informations- und Wertbereitstellungsprozesse
SE 2
3,5
Absolvierung SBWL Grundlagen Marketing (VO + PS Strategie-, Informations- und Wertkreationsprozesse)
wöch.
semestral
Englisch
This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Communication, Distribution, Pricing, Satisfaction, Brand Monitoring

input, discussions, case studies, guests
Entering the course requires writing an independent reflection paper regarding the course content. Students will receive recent academic articles on the course topics and are supposed to contrast and reflect on them. Students will receive literature for the reflection paper directly after the preliminary meeting. The reflection paper is due one week after the lecturers provided the literature. mid-term exam, case studies, group work, project, final exam
tba in class

Very good knowledge of statistics!

08.10.2013
laufend Projekt-Café ab Mittwoch, 23.10.2013; 18:15-19:15, SR 12
Kick-off Projekt; Donnerstag, 10.10.2013; 18.00-21.00, HS 2 (Sowi)
Projekt-Café; Mittwoch, 16.10.2013; 18.00-20.00, HS 3 (Sowi)
Abschlusspräsentation Projekt; Donnerstag, 30.01.2014; 18.00-19.30 , Univ. of New Orleans (Hauptuni, Innrain)
Gruppe 0
Datum Uhrzeit Ort
Di 08.10.2013
13.00 - 14.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Vorbesprechung
Di 22.10.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Comm 1
Di 29.10.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Comm 2
Di 05.11.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Comm 3
Di 12.11.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Distr 1
Di 19.11.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Distr 2
Di 26.11.2013
13.00 - 14.00 SR 11 (Sowi) SR 11 (Sowi) Barrierefrei MidTerm Exam
Di 03.12.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Pricing 1
Di 10.12.2013
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Pricing 2
Di 14.01.2014
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Satisfaction
Di 21.01.2014
13.00 - 18.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Brand Monitoring
Di 28.01.2014
13.00 - 14.00 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei Final Exam