436227 SE Markenbeziehungen von KonsumentInnen
Sommersemester 2012 | Stand: 07.05.2018 | LV auf Merkliste setzenUniv.-Prof. Mag. Dr. Andrea Hemetsberger
Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
436227
SE Markenbeziehungen von KonsumentInnen
SE 2
5
Block
jährlich
Englisch
Students get a deeper understanding of the psychological and social processes that govern thinking and action with respect to brands. Students reflect on existing research streams as well as theories in literature and gain an understanding of their applicability to, and impact on brand-related phenomena.
1. Behaviourist, cognitivist, and postmodern research traditions and their
implications on brand research
2. Brand-related affects and cognitions
3. Brand image versus the lived meaning of the brand
4. Brand as extended self
5. Consumer response to different physical brand environments
6. Brand relationship quality: brand attachment and resistance in different
cultures
7. Brands and social comparison processes
8. Brand-related social discourse processes
9. Brand subcultures of consumption and new ‘brandscapes’
10. Cultural differences in brand-related behavioural patterns
Instruction, reading assignments, student presentations, field project or case studies, plenary discussions
oral and written
tba in class
Beginn: Di, 06.03.2012, 11:00-12:30, SR 12
- Fakultät für Betriebswirtschaft
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Di 06.03.2012
|
11.00 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 08.03.2012
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 29.03.2012
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mo 16.04.2012
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 26.04.2012
|
08.00 - 17.30 | SR 3 (Sowi) SR 3 (Sowi) | Barrierefrei | |
Do 03.05.2012
|
08.00 - 12.30 | SR 3 (Sowi) SR 3 (Sowi) | Barrierefrei | |
Do 31.05.2012
|
08.30 - 17.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 14.06.2012
|
08.00 - 12.30 | SR 1 (Sowi) SR 1 (Sowi) | Barrierefrei | |
Do 21.06.2012
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 28.06.2012
|
08.00 - 17.30 | SR 3 (Sowi) SR 3 (Sowi) | Barrierefrei |