436227 SE Markenbeziehungen von KonsumentInnen

Sommersemester 2012 | Stand: 07.05.2018 LV auf Merkliste setzen
436227
SE Markenbeziehungen von KonsumentInnen
SE 2
5
Block
jährlich
Englisch
Students get a deeper understanding of the psychological and social processes that govern thinking and action with respect to brands. Students reflect on existing research streams as well as theories in literature and gain an understanding of their applicability to, and impact on brand-related phenomena.
1. Behaviourist, cognitivist, and postmodern research traditions and their implications on brand research 2. Brand-related affects and cognitions 3. Brand image versus the lived meaning of the brand 4. Brand as extended self 5. Consumer response to different physical brand environments 6. Brand relationship quality: brand attachment and resistance in different cultures 7. Brands and social comparison processes 8. Brand-related social discourse processes 9. Brand subcultures of consumption and new ‘brandscapes’ 10. Cultural differences in brand-related behavioural patterns
Instruction, reading assignments, student presentations, field project or case studies, plenary discussions
oral and written
tba in class
Beginn: Di, 06.03.2012, 11:00-12:30, SR 12
Gruppe 0
Datum Uhrzeit Ort
Di 06.03.2012
11.00 - 12.30 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Do 08.03.2012
08.30 - 12.30 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Do 29.03.2012
08.30 - 12.30 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Mo 16.04.2012
08.30 - 12.30 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Do 26.04.2012
08.00 - 17.30 SR 3 (Sowi) SR 3 (Sowi) Barrierefrei
Do 03.05.2012
08.00 - 12.30 SR 3 (Sowi) SR 3 (Sowi) Barrierefrei
Do 31.05.2012
08.30 - 17.30 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Do 14.06.2012
08.00 - 12.30 SR 1 (Sowi) SR 1 (Sowi) Barrierefrei
Do 21.06.2012
08.30 - 12.30 SR 12 (Sowi) SR 12 (Sowi) Barrierefrei
Do 28.06.2012
08.00 - 17.30 SR 3 (Sowi) SR 3 (Sowi) Barrierefrei