LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Mag. Dr. Günther Botschen Mag. Dr. Günther Botschen, +43 512 507 72511

436228

SE Informations- und Wertbereitstellungsprozesse (im Handel)

SE 2

3,5

Very good knowledge of statistics!

wöch.

semestral

Englisch

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Communication strategy Distribution Cooperation management Price management Verkauf Sales

input, discussions, case studies, guests

mid-term exam, case studies, group work, project, final exam

Levy, M., Weitz, B. (2009): Retail Management, 6th edition, Chapters 6,7,8,16,18 Hair, J. (2006): Multivariate Data Analysis - 6th edition, Upper Saddle River New Jersey, Ch. 1 (p. 17-22) Nares Malhotra (2004): Marketing Research - an applied Orientation; 4th edition, Pearson Education International, ch. 15 (p. 424-465), ch. 16 (p. 466-493), ch. 17 (494-531), ch. 19 (p. 558-583), ch. 20 (p. 584-607) Literature available in the Marketing office (room# o.3.23)

Very good knowledge of statistics!
Beginn: 06.10.2011, 13:00, Theologie (Madonnensaal)

Mi, 19.10.2011, 12:00-12:45, Briefing, SR 12
Di, 13.12.2011, 09:00-12:00, Presentation, SR 12
Do, 19.01.2011, 13:00-16:00, Pilot run, SR 12
Mi, 25.01.2012, 13:00-17:45, Final Rehearsal, SR 12
DO, 26.01.2012, 15:00 - o. End, Project Present, to be announced
Do, 06.10.2011, 13:00-16:00, Briefing / Company, Theologie (Madonnensaal)
jeden Dienstag von 09:00-12:00 Uhr Projektcafé , Spitz (Marketing-Institut)