LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Ass.-Prof. i. R. Mag. Dr. Eva Thelen Ass.-Prof. i. R. Mag. Dr. Eva Thelen

436229

VO Informations- und Wertbereitstellungsprozesse (im Handel)

VO 2

3,5

Very good knowledge of statistics!

wöch.

semestral

Englisch

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Communication strategy Distribution Cooperation management Price management Sales

input, discussions, case studies, guests

entrance exam, mid-term exam, case studies, group work, project, final exam

First exam: Levy, M., Weitz, B. (2009): Retail Management, 6th edition, Chapters 6,7,8,16,18 Hair, J. (2006): Multivariate Data Analysis - 6th edition, Upper Saddle River New Jersey, Ch. 1 (p. 17-22) Nares Malhotra (2004): Marketing Research - an applied Orientation; 4th edition, Pearson Education International, ch. 15 (p. 424-465), ch. 16 (p. 466-493), ch. 17 (494-531), ch. 19 (p. 558-583), ch. 20 (p. 584-607) Literature available in the Marketing office (room# o.3.23) A statistic tutorial will be offered on October 12th and on October 13th. Registration at the secretary office is necessary. Costs will be EUR 35,--.

First exam! Very good knowledge of statistics!
Beginn: 07.10.2010, siehe Seminar

siehe Termine SE, wenn keine TVR Buchung