436231 VO Informations- und Wertbereitstellungsprozesse (im Handel) (Zusatzstunde)

Wintersemester 2010/2011 | Stand: 18.02.2011 | LV auf Merkliste setzen

Institut:

Institut für Management und Marketing

Lektor/in/n/en:

Ass.-Prof. i. R. Mag. Dr. Eva Thelen

LV-Nummer:

436231

Titel:

VO Informations- und Wertbereitstellungsprozesse (im Handel) (Zusatzstunde)

Typ/Stunden:

VO 1

ECTS-AP:

2,5

Rhythmus:

wöch.

Wiederholungsturnus:

semestral

Unterrichtssprache:

Englisch

Lernergebnis:

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Inhalt:

Communication strategy Distribution Cooperation management Price management Sales

Methoden:

input, discussions, case studies, guests

Prüfungsmodus:

entrance exam, mid-term exam, case studies, group work, project, final exam

Literatur:

tba in class!

Anmerkungen:

First exam! Very good knowledge of statistics!
Beginn: siehe Zeitplan Seminar

Link:

http://marketing.uibk.ac.at