436232 PS Strategie und Marketing
Sommersemester 2009 | Stand: 14.07.2009 | LV auf Merkliste setzen436232
PS Strategie und Marketing
PS 1
positive Beurteilung des Pflichtmoduls gemäß § 6 Abs. 1 Z 1 Einführung in die Wirtschaftswissenschaften
Block
semestral
Englisch
The students deepen their theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Students also improve their group decision-making, team presentation and English communication skills.
The Influence of the Marketing Approach on Strategic Analysis and Thinking
Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation
Strategic positioning: segmentation, differentiation, core competencies, implementation
The course closely follows the contents of the VL, applying those contents to the analysis, discussion and solution of case studies.
Individual short case study preparation paper
Group presentation on a case study
Class participation
Hooley, G.J., Saunder, J.A., Piercy, N.F. (2003): Strategic Marketing, 3rd ed., Pearson: London et al.
Dubois, P.-L., Joliber, A. and Mühlbacher, H. (2006): Marketing Management - A Process Perspective, McMillan: London
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Beginn: siehe Zeitplan
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Do 19.03.2009
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10.00 - 11.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Vorbesprechung |
Fr 24.04.2009
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13.00 - 16.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mo 11.05.2009
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09.00 - 12.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 04.06.2009
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09.00 - 12.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei |