436235 VU Instrumente der interkulturellen Markenführung

Sommersemester 2013 | Stand: 10.07.2013 LV auf Merkliste setzen
Institut für Management und Marketing Institut für Management und Marketing
Mag. Dr. Sylvia Von Wallpach Mag. Dr. Sylvia Von Wallpach
436235
VU Instrumente der interkulturellen Markenführung
VU 2
5
Block
jährlich
Englisch
Students understand how organisations may stimulate the successful development of brands in a multicultural environment. They learn how to analyse, design and manage touch points with stakeholders in an integrative manner.
1. Touch points with/of brand interest group members 2. Joint construction of brand manifestations 3. Integrated multicultural communication 4. Selection of brand adequate distribution systems and distribution partners in a multicultural environment 5. Supporting brand-related exchange processes 6. Supporting brand-related affective bonds 7. Brand-related Total Quality Management
Instructions, cases, plenary and group discussions, reading assignments, student presentations, mini projects, guest speakers, excursion
oral and written
tba in class
Beginn: Mo, 04.03.2013, 08:30 - 18:00, SR 12
https://lms.uibk.ac.at/url/RepositoryEntry/2395045890
siehe Termine
siehe Termine SE, wenn keine TVR Buchung