LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Mag. Dr. Andrea Hemetsberger Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
o. Univ.-Prof. i. R. Dr. Hans Mühlbacher o. Univ.-Prof. i. R. Dr. Hans Mühlbacher

436236

SE Probleme des globalen strategischen Managements

SE 2

5

Block

jährlich

Englisch

Leadership and change are topics that are both critical for the success of today’s organizations and at the same time complex issues to address. Qualitative research is considered to be adequate for studying complex, unstructured topics where a deep understanding is necessary. In this course we combine the two themes of leadership and change and explore the topic of leading a change effort with the help of qualitative research. We will conduct a research project where you will apply different qualitative research methods. An initial critical literature review frames the context for the research project. We will work on different research designs, discuss different approaches to data generation as well as different possibilities in analyzing data whereas the most important findings are presented in a research report.

At the core of the course is a broad introduction to change leadership, the role of qualitative research and the application of qualitative research to inform the change efforts. The course should help you develop insight about employing qualitative research for various organizational goals.

Lecture, discussion, presentation of student projects

Active class participation 30%, Individual assignments 35%, Group assignments 35%

HEATH, C. & HEATH, D. 2010. Switch: How to change things when change is hard, Broadway Business. BRYMAN and BELL, 2011: Business Research Methods 3e, Third Edition, Oxford University Press.

Anmeldungsvoraussetzungen für die Lehrveranstaltungen des Moduls: positive Beurteilung der Pflichtmodule gemäß § 7 Abs. 1 und 2, des Wahlmoduls gemäß § 8 Abs. 2 Z 1 Wissens- und Innovationsmanagement sowie eines der Wahlmodule gemäß § 8 Abs. 2 Z 2 oder 3 Unternehmerisches Denken und Handeln oder Globales strategisches Management
Beginn: Siehe Termine!

SA, 12. Nov. von 09:00-13:00 Uhr (Absolvententag), SOWI-Aula