436263 SE Online-Marken-Communities
Wintersemester 2011/2012 | Stand: 07.05.2018 | LV auf Merkliste setzenUniv.-Prof. Mag. Dr. Andrea Hemetsberger
Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
436263
SE Online-Marken-Communities
SE 2
5
Block
jährlich
Englisch
Students shall learn how the Internet, and social media in particular, have brought forward new business models; how consumers buy, browse and innovate on the Internet; how marketers can analyze and monitor (online) brands with online research techniques; how they can build online brands, and how they can integrate online and offline branding strategies.
History of the Internet and fundamentals of online branding
Social Media and Crowdsourcing
Online research methods: netnograpyh and videography
Online Word-of-mouth
Online Communities and Innovation
Integrated Communication and Online Communication
Budgeting and Tracking your online marketing expenses
The next big things...
This course employs the active learning model and involves students with individual reflections, blogging, group work, case studies, the development of screendcasts, guest lectures of practicioners, and a final BarCamp
Individual reflections, group works, online research project, development of screencasts, in-class participation, final group reflection
tba in class
Beginn: 03.10.2011, 10:00 Uhr, SR 12
- Fakultät für Betriebswirtschaft
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Mo 03.10.2011
|
10.00 - 12.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 18.10.2011
|
08.00 - 12.45 | SR 19 (Sowi) SR 19 (Sowi) | Barrierefrei | |
Di 18.10.2011
|
14.00 - 18.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Di 08.11.2011
|
08.00 - 11.45 | SR 19 (Sowi) SR 19 (Sowi) | Barrierefrei | |
Di 08.11.2011
|
13.00 - 17.00 | UR 1 (Sowi) UR 1 (Sowi) | Barrierefrei | |
Fr 18.11.2011
|
08.00 - 12.30 | SR 18 (Sowi) SR 18 (Sowi) | Barrierefrei | |
Fr 18.11.2011
|
14.00 - 18.00 | SR 18 (Sowi) SR 18 (Sowi) | Barrierefrei | |
Fr 09.12.2011
|
08.30 - 12.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Fr 09.12.2011
|
14.00 - 18.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Fr 16.12.2011
|
08.00 - 12.45 | SR 3 (Sowi) SR 3 (Sowi) | Barrierefrei | |
Mo 23.01.2012
|
08.00 - 12.45 | SR 19 (Sowi) SR 19 (Sowi) | Barrierefrei | |
Mo 23.01.2012
|
14.00 - 17.45 | SR 19 (Sowi) SR 19 (Sowi) | Barrierefrei | |
Di 24.01.2012
|
08.00 - 12.45 | SR 19 (Sowi) SR 19 (Sowi) | Barrierefrei |