436302 PS Strategy and Marketing (IWW)

summer semester 2026 | Last update: 12.01.2026 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
assoz. Prof. Mag. Dr. Karin Teichmann assoz. Prof. Mag. Dr. Karin Teichmann, +43 512 507 72406
436302
PS Strategy and Marketing (IWW)
PS 1
2
GdM: Strategie und Marketing.
every 2 weeks
each semester
German

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Theory-input, case studies, group presentations, discussions

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

  • Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
  • Homburg/  Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
  • PS-contents
see dates
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Date Time Location
Wed 2026-03-11
 11.30 - 13.00 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Wed 2026-03-18
 11.30 - 13.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Wed 2026-03-25
 11.30 - 13.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Wed 2026-04-15
 11.30 - 13.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Wed 2026-04-29
 11.30 - 13.00 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Wed 2026-05-13
 11.30 - 13.00 HS 1 (Sowi) HS 1 (Sowi) Barrier-free
Wed 2026-05-27
 11.30 - 13.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Group Booking period
2026-02-01 08:00 - 2026-02-27 13:00 Booking through points system
Note:
Die Anmeldefrist für die Sowi Punkteanmeldung gilt für die Wirtschafts-Studierenden der SKZ BA Internationale Wirtschaftswissenschaften (International Business and Economics) (BA IWW) UC 033 545, BA Wirtschaftswissenschaften - Management and Economics UC 033 571, Diplom Internationale Wirtschaftswissenschaften (D IWW) UC 155 (auslaufend), MA Wipäd UC 066 970; für Studierende, die SoWi-Module für das BA Wirtschaftsrecht C 033 500 und das BA Sportmanagement C 033 626 benötigen. 		Teichmann K.