436320 VU Marketingmanagement of Services

summer semester 2026 | Last update: 18.02.2026 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
Mag. Bernd Frederik Reitsamer, PhD Mag. Bernd Frederik Reitsamer, PhD, +43 512 507 72402
436320
VU Marketingmanagement of Services
VU 2
4
SBWL (V) Dienstleistungs- und Tourismusmanagement
The completion of the course “SBWL Tourism and the Service Sector (Basic Course)“ respectively compliance with the current curriculum are required for registration and participation in the course.
every 2 weeks
each semester
German

Students know how to analyze the objectives and challenges of service management regarding the service product, the delivery process, the physical environment and the involved stakeholders both theoretically and practically. They extend their skills in critial evaluation, presentation, and communication.

Strategic and operative (marketing) management of service and tourism companies. Market segementation, management of the product, brand, communication, price and distribution of service and tourism offers, customer journey and customer experience, Service Dominant Logic.

Method: Lecture, case studies and discussions, guest speakers, presentations of student teams

Presentations and active participation, blog post assignment, written exam.

Selected mini case studies and papers will be available on OLAT.

Lovelock, Christopher, Wirtz, Jochen (2016). Services Marketing. People, Technology, Strategy 8th edition. Pearson, Boston.

Please note that the particular curriculum and degree program determines the preconditions of participation.

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Date Time Location
Thu 2026-03-05
 11.30 - 14.45 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Mon 2026-03-16
 11.30 - 14.45 SR 2 (Sowi) SR 2 (Sowi) Barrier-free
Thu 2026-03-26
 11.30 - 14.45 SR 2 (Sowi) SR 2 (Sowi) Barrier-free
Tue 2026-04-14
 11.30 - 14.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Tue 2026-04-21
 08.00 - 11.15 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Thu 2026-04-30
 11.30 - 14.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Thu 2026-05-21
 08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Group Booking period
2026-02-01 08:00 - 2026-02-27 13:00 Booking through points system
Note:
Die Anmeldefrist für die Sowi Punkteanmeldung gilt für die Wirtschafts-Studierenden der SKZ BA Internationale Wirtschaftswissenschaften (International Business and Economics) (BA IWW) UC 033 545, BA Wirtschaftswissenschaften - Management and Economics UC 033 571, Diplom Internationale Wirtschaftswissenschaften (D IWW) UC 155 (auslaufend), MA Wipäd UC 066 970; für Studierende, die SoWi-Module für das BA Wirtschaftsrecht C 033 500 und das BA Sportmanagement C 033 626 benötigen. 		Reitsamer B.