436321 SE Marketingmanagement of Services

summer semester 2026 | Last update: 05.02.2026 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
Katrin Schefbänker, MA Katrin Schefbänker, MA, +43 512 507 72404
436321
SE Marketingmanagement of Services
SE 2
3,5
SBWL (V) Dienstleistungs- und Tourismusmanagement
The completion of the course “SBWL Tourism and the Service Sector (Basic Course)“ respectively compliance with the current curriculum are required for registration and participation in the course.
every 2 weeks
each semester
German

Students will learn how to:

  • explain essential backgrounds in service and tourism marketing;
  • critically reflect on advanced business management problems in services;
  • evaluate goals and goal achievement in the marketing management of services;
  • expand presentation and communication skills. 

Service environment, value creation, expansion and location selection, capacity management, queue management in service companies, service innovations 

Lecture, company projects, presentations of student teams

Group presentations and class participation

Lovelock, Christopher, Wirtz, Jochen (2011 ). Services Marketing. People, Technology, Strategy. 7th edition. Pearson, Boston.

Fitzsimmons, J., Fitzsimmons, M. (2008 or 2006). Service Management. 5th or 6th edition. McGraw Hill, Boston.

Selected papers will be provided on OLAT.

Please note that the particular curriculum and degree program determines the preconditions of participation.

https://www.uibk.ac.at/de/smt/service-management/
see dates
Di, 14.04.2026, 11.30-14.45 Uhr-Coaching/Besprechungsraum , Institut für Management und Marketing - Servicemanagement, 4. OG, Raum Nr. o.4.51
Di, 16.06.2026, 11.30-14.45 Uhr-Coaching/Besprechungsraum, Institut für Management und Marketing, Servicemanagement, 4. OG, Raum Nr. 0.4.51
Group 0
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Date Time Location
Tue 2026-03-10
 11.30 - 14.45 SR 10 (Sowi) SR 10 (Sowi) Barrier-free
Tue 2026-03-17
 11.30 - 14.45 online (Management und Marketing) online (Management und Marketing)
Tue 2026-05-19
 11.30 - 14.45 SR I (Theologie) SR I (Theologie) Barrier-free
Tue 2026-06-02
 11.30 - 14.45 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Mon 2026-06-22
 13.15 - 16.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Group Booking period
2026-02-01 08:00 - 2026-02-27 13:00 Booking through points system
Note:
Die Anmeldefrist für die Sowi Punkteanmeldung gilt für die Wirtschafts-Studierenden der SKZ BA Internationale Wirtschaftswissenschaften (International Business and Economics) (BA IWW) UC 033 545, BA Wirtschaftswissenschaften - Management and Economics UC 033 571, Diplom Internationale Wirtschaftswissenschaften (D IWW) UC 155 (auslaufend), MA Wipäd UC 066 970; für Studierende, die SoWi-Module für das BA Wirtschaftsrecht C 033 500 und das BA Sportmanagement C 033 626 benötigen. 		Schefbänker K.