LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Dr. Marius Lüdicke Dr. Marius Lüdicke
Univ.-Prof. Mag. Dr. Mike Peters Univ.-Prof. Mag. Dr. Mike Peters, +43 512 507 72450

436358

SE Unternehmerische Prozesse

SE 2

5

Block

semestral

Englisch

Students learn how to install, lead and maintain innovation processes inside business organizations as well as in their networks of stakeholders. They acquire knowledge and skills on how to develop a business idea and to transform it into an entrepreneurial venture. Further, students get some hands on experience how to develop new products and services.

Small Business and Entrepreneurship; Enterprise Growth hurdles; Understanding Innovation; The Innovation Process; Corporate Entrepreneurship; Creating New Business Opportunities; Business Planning.

Case studies and mini projects, which are prepared individually or in groups not only demand the students´ ability to integrate acquired knowledge and handle complexity. Students also need to search for additional information and to formulate judgments with incomplete or limited information. Problem detection and formulation, the selection of relevant data sources and data as well as innovative reasoning in the search for problem solutions are trained. The presentation of material enhances the communications skills of the students who receive intensive feedback by their lecturers and peers.

Group project; Individual Paper Presentation; Class participation; Exam.

Will be provided on Ecampus!

Beginn: Fr. 11.12.09, 14.00 Uhr, SR 11