LFU:online

Koordinationsstelle für universitäre Weiterbildung Koordinationsstelle für universitäre Weiterbildung

OR i. R. Mag. Elke Gudrun Kitzelmann OR i. R. Mag. Elke Gudrun Kitzelmann

910190

European Studies

KU 1

7,5

wöch.

semestral

Englisch

Intercultural Communication is the man-agement of messages for the purpose of creating meaning across cultures. Culture can be defined as “A socially constructed and historically transmitted pattern of symbols, meanings, appren-tices, and rules.” Or, as Hofstede expressed it, it is “The collective programming of the mind which distinguishes the members of one category of people from another”. When Europeans communicate the follow patterns of communication programmed into them in various stages of their childhood and adult life. Ever seen a Chinese film? Then you will understand that expressions differ with the cultural background.

This forum starts with an introductory course in culture, cultural awareness and cultural theory. Without proper knowledge of how cultures are different and unique and without the respect for otherness you will never be able to communicate effi-ciently in business; your own culture will work as a filter through which the recipients have to understand your messa-ge. Admittedly, some cultures are so close that the cultural distance is small - but exactly in these cases the dangers are even more important if you take similari-ty for granted. After the introductory course you may ac-cess the European database covering 22 countries and regions for knowledge and inspiration. Do not expect to learn all this be heart - it will take you years. Instead select a few, e.g. 4 or 5 diffe-rent countries, and practise on those. Each section has a profile with easily identifiable structure and content.

Finally, as a third part you will find assignments, tests and suggestions for projects which will enable you to use y-our intercultural skills in a proper con-text. This will ensure that the competen-ces you develop are ready for use when you need them most. This course is an online course organised on e-campus with only few classes!

Weekly written assignments, tests and suggestions for projects

When Cultures Collide (Richard D. Lewis) (Nicholas Brealey Publishing) Revised Edition 2001 Dynamics of Intercultural Communication (Carley H. Dodd) McGraww-Hill 5th Edition Internet resources: Hofstede, Gesteland, Gullestrup, Trompenaars, Geertz et al

Voraussetzung: Very good command of English language!! Online course!! VORBESPRECHUNG VERPFLICHTEND! ANMELDUNG siehe http://www.uibk.ac.at/weiterbildung/kompetenzenmappe/online_anmeldung
Beginn: Montag, 10. Mai 2010

10.05.2010, SR 19 Sowi, 13.00 Uhr