LFU:online

Students master theoretical approaches and methods of research on (international) political communication. They can orient themselves in the ecosystem of digital information and communication technologies and know the functional logics of these technologies. They are able to prepare information in a target group -oriented way, to disseminate it via different technologies and to check the impact of this information.

Introduction to the ecosystem of digital communication platforms and their possible applications in the field of political communication; introduction to planning and implementing campaigns in the digital space; imparting of basic skills in the target group-oriented preparation and dissemination of information via digital platforms; imparting of precedures for checking the efficiency and effectiveness of digital campaigns.