436202 PS Strategy and Marketing
winter semester 2010/2011 | Last update: 18.02.2011 | Place course on memo list436202
PS Strategy and Marketing
PS 1
2,5
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
English
The students deepen their theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Students also improve their group decision-making, team presentation and English communication skills.
The Influence of the Marketing Approach on Strategic Analysis and Thinking
Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation
Strategic positioning: segmentation, differentiation, core competencies, implementation
The course closely follows the contents of the VL; theory input, case studies, group presentations, discussion
40 % individual paper
40 % group presentation
20 % class participation
Matzler/Müller/Mooradian: Strategisches Management - Konzepte und Methoden, 2010, Linde Verlag
Kotler: Grundlagen des Marketing, 2007, Pearson Studium
Group 0
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Date | Time | Location | ||
Fri 2010-10-22
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10.00 - 11.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | VB |
Fri 2010-11-26
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13.00 - 16.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Fri 2010-12-17
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13.00 - 16.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Wed 2011-01-26
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13.00 - 16.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free |