436232 PS Strategy and Marketing

winter semester 2010/2011 | Last update: 18.02.2011 Place course on memo list
436232
PS Strategy and Marketing
PS 1
2,5
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
English
The students deepen their theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation. Students also improve their group decision-making, team presentation and English communication skills.
The Influence of the Marketing Approach on Strategic Analysis and Thinking Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation Strategic positioning: segmentation, differentiation, core competencies, implementation
The course closely follows the contents of the VL, applying those contents to the analysis, discussion and solution of case studies.
Individual short case study preparation paper Group presentation on a case study Class participation
Matzler/Müller/Mooradian: Strategisches Management - Konzepte und Methoden, 2010, Linde Verlag Kotler: Grundlagen des Marketing, 2007, Pearson Studium
Group 0
Date Time Location
Wed 2010-10-20
09.00 - 10.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free VB
Fri 2010-11-26
09.00 - 12.00 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Wed 2010-12-15
09.00 - 12.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Wed 2011-01-19
09.00 - 12.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free