436232 PS Strategy and Marketing
winter semester 2010/2011 | Last update: 18.02.2011 | Place course on memo list436232
PS Strategy and Marketing
PS 1
2,5
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
English
The students deepen their theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Students also improve their group decision-making, team presentation and English communication skills.
The Influence of the Marketing Approach on Strategic Analysis and Thinking
Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation
Strategic positioning: segmentation, differentiation, core competencies, implementation
The course closely follows the contents of the VL, applying those contents to the analysis, discussion and solution of case studies.
Individual short case study preparation paper
Group presentation on a case study
Class participation
Matzler/Müller/Mooradian: Strategisches Management - Konzepte und Methoden, 2010, Linde Verlag
Kotler: Grundlagen des Marketing, 2007, Pearson Studium
Group 0
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Date | Time | Location | ||
Wed 2010-10-20
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09.00 - 10.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | VB |
Fri 2010-11-26
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09.00 - 12.00 | SR 19 (Sowi) SR 19 (Sowi) | Barrier-free | |
Wed 2010-12-15
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09.00 - 12.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Wed 2011-01-19
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09.00 - 12.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free |