LFU:online

Department of Management and Marketing Department of Management and Marketing

Dr. Michael Mirow Dr. Michael Mirow

436009

VO Specialisation: Strategic Management (Advanced Course)

VO 2

4

certificate of Elective module § 7 Abs. 2 Z 11 SBWL Unternehmensführung (Basic Level, incl. Final Exam) (at the bginnig of course!!!)

Block

each semester

English

deepening of specific knowledge in strategic management, discussion and solution of advanced mangement problems, familiarize students with challenges, success factors and best practices of top-performing companies, deepening of presentation and communication skills

Market orientation: open innovation market-based view vs. resource-based view identification and managment of core competences Enabling factor corporate culture Innovation management Leadership

theoretical input Case studies, discussion

Exam

Bailom, F., Matzler K., Tschemernjak D.: Enduring Success: What top companies do differently, Palgrave McMillan, 2007 zusätzliche Artikel und Fallstudien werden in der Lehrveranstaltung bekannt gegeben

positive Beurteilung des Wahlmoduls gemäß § 7 Abs. 2 Z 11 SBWL Unternehmensführung (Grundlagen) (bei Beginn der LV!!!); Sprache: Englisch