436205 PS Strategy-, Information- and Value-Creation Processes
summer semester 2011 | Last update: 03.08.2011 | Place course on memo listUniv.-Prof. Mag. Dr. Andrea Hemetsberger
Univ.-Prof. Mag. Dr. Andrea Hemetsberger, +43 512 507 72550
436205
PS Strategy-, Information- and Value-Creation Processes
PS 2
4
Prerequisites: you need "Strategy and Marketing" and 4 other basic course
Profound knowledge in statistics is required.
weekly
each semester
English
You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.
Strategy-Processes and Brand Management
Position and Positioning
New Product Development
Elimination and Modification of Products
Communication Strategy
first exam, mini exams, group work, case studies, project work, final exam
Exams and active class participation
tba in class
First exam on March, 18th! Profound knowledge in statistics is required!
Group 0
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Date | Time | Location | ||
Tue 2011-03-08
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08.30 - 10.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | VB |
Fri 2011-03-18
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08.00 - 09.45 | HS 3 (Sowi) HS 3 (Sowi) | Barrier-free | first exam |
Tue 2011-03-22
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Wed 2011-03-23
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13.00 - 15.45 | HS 3 (Sowi) HS 3 (Sowi) | Barrier-free | |
Tue 2011-03-29
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-04-05
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-04-12
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-05-03
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-05-10
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-05-17
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-05-31
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-06-07
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-06-21
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08.30 - 12.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Tue 2011-06-28
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09.00 - 11.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
Thu 2011-06-30
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17.30 - 22.00 | HS 3 (Sowi) HS 3 (Sowi) | Barrier-free | Projektpräsentation |