436206 VO Strategy-, Information- and Value-Creation-Processes

summer semester 2011 | Last update: 19.07.2011 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Univ.-Prof. Dr. Johann Rupert Füller, +43 512 507 72314
o. Univ.-Prof. i. R. Dr. Hans Mühlbacher

Course number:

436206

Title:

VO Strategy-, Information- and Value-Creation-Processes

Type/hours:

VO 2

ECTS credits:

3,5

Module allocation(s):

SBWL (G) Marketing

prerequisite(s):

Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.

Contents:

Strategy-Processes and Brand Management Position and Positioning New Product Development Elimination and Modification of Products Communication Strategy

Methods:

first exam, mini exams, group work, case studies, project work, final exam

Assessment:

Exams and active class participation

Literature:

to be announced in class!

Remarks:

First exam on March, 18th! Profound knowledge in statistics is required!

Time, location:

siehe Termine SE