436208 VO Information- and Value-Generation-Processes

summer semester 2011 | Last update: 03.08.2011 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Dr. Maria Kreuzer

Course number:

436208

Title:

VO Information- and Value-Generation-Processes

Type/hours:

VO 2

ECTS credits:

3,5

Module allocation(s):

SBWL (V) Marketing

prerequisite(s):

Completion of SBWL Grundlagen Marketing (VO + PS Strategie-, Informations- und Wertkreationsprozesse)

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.

Contents:

Communication strategy Distribution Cooperation management Price management Sales

Methods:

input, discussions, case studies, guests

Assessment:

entrance exam, mid-term exam, case studies, group work, project, final exam

Literature:

tba in class!

Remarks:

First exam on March, 18th! Very good knowledge of statistics!

Time, location:

siehe Termine SE, wenn keine TVR Buchung