800916 Strategic concepts in scientific and industrial reporting

summer semester 2011 | Last update: 07.07.2011 Place course on memo list
Strategic concepts in scientific and industrial reporting
SE 2
To achieve visibility in the technical/scientific community and successful transfer of findings into future research and development activities, a presentation of results and conclusions has to consider expectations and demands of the audience. Objective of the course is the achievement of basic knowledge about structured and targeted presentations. This includes presentations, technical reports and scientific manuscripts.
Presentations and publications represent an essential part of reporting in science. In any case the presentation of relevant information has to be achieved in an environment which defines limits, e.g. duration, length, complexity. It is essential to understand requirements and expectations, which are defined by the audience, to target the own presentation precisely. This is a fundamental requirement to attract interest for the new findings and to achieve impact. A general guideline for presentation of scientific results is imparted. Differences between scientific reports, industrial reports, lectures, posters and scientific manuscripts will be discussed.
Following a short introduction to analyse the expectations of the audience and the strategy of a presentation, the participants will elaborate drafts for own presentations. Expected impact, content and methodology applied will be discussed. Presentations will cover: Short introduction of the own person (2 min) Short presentation of own research results for a newspaper Research report for industrial R&D staff Report for decision makers / management Poster presentation Manuscript for technical journal Manuscript for scientific journal
Active participation during the course, presentations und manuscripts in written form, short oral presentations.
Will be announced
not applicable
Group 0
Date Time Location
Fri 2011-03-25
14.00 - 17.00 Container 1 Container 1
Fri 2011-04-08
09.00 - 17.00 Container 1 Container 1
Fri 2011-05-06
09.00 - 17.00 Container 1 Container 1
Fri 2011-05-27
09.00 - 17.00 Container 1 Container 1