LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Dr. Johann Rupert Füller Univ.-Prof. Dr. Johann Rupert Füller, +43 512 507 72314

436085

VU Unternehmerisches Denken und Handeln

VU 2

5

Block

jährlich

Englisch

“Entrepreneurship is creating and building something of value from practically nothing.” (Jeffrey Timmons) “Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service”.(Peter Drucker) This course intends to provide an application-oriented approach to starting and running a business for aspiring students and future entrepreneurs. It takes the student through each phase of founding a real new business venture. The course combines some theoretical background with “trial and error” learning thought by experienced entrepreneurs with some academic skills. That means that this course does not teach entrepreneurship but give some practical guidelines how to build your own company considering the most important strategic issues involved in starting and maintaining a venture while providing students with the tools and mapped out process necessary to cultivate a new business venture. At the end of the course each student or group will present their business plan as well as their first hands-on experiences.

Vertiefte Auseinandersetzung mit Methoden und Konzepten zur Gestaltung unternehmerischer Vorhaben und Realisierung von Businessplänen Dates: •Preliminary Meeting •Warm-Up and Team Building •How to identify an opportunity for a new business? – The Right Idea! •Mechanics of your basic model – What do you offer to whom and why? Compelling Customer Value Proposition •Set up the Profit Formula: How do you make money? How much does it cost? How much do you earn? •Define Key Resources: Team, Technology, Products, Information, Partnerships, Brand •Define Key Processes: Creative Processes, Marketing, Manufacturing, Sourcing and Logistics, Sales Approach •Define Key Metrics: Evolutionary Planning – Goal, People, Customer, Project Perspective , Key Performance Indicators, •Define Culture and Norms: Set up Team Spirit, Leadership Principles, Typical Behaviors, IP-Policy: Open vs. Closes •Setting up the Company: Requirements/Legal Forms of your Company/ Corporate Structure •Finding Money: Considering Different Sources and their Consequences •Design your Offerings/ Create First Prototypes •Finding first Partners and Customers •Managing Growth

In each class we will discuss a special topic relevant for setting up a business which will be prepared and presented by a student/student group. Afterwards, we will discuss how to apply the new insights to your concept.

• Each student/student group will have to prepare the theoretical input for one class. • Each student/student group has to apply and integrate the learning from their class into their business plan/ roadmap. • In parallel to the course requirements each student/ student group must gain hands-on real experience by applying the learning in the real business world. Each student/ student group has to document and share the made experiences in class.

Kaplan and Warren (2009) Patterns of Entrepreneurship Timmons (2004) Business Plans that Work.

Anmeldungsvoraussetzungen für die Lehrveranstaltungen des Moduls: positive Beurteilung der Pflichtmodule gemäß § 7 Abs. 1 Z 1, 2 und 3 Strategie und Leadership, Strategische Markenführung sowie Innovation und Entrepreneurship Requirements: ? Entrepreneurial spirit!! ? Desire to build your own company ? Own business idea welcome but not obligatory
Beginn: Fr 30.03.2012, 08:00-11:45, SR 13 (Sowi)