LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Mag. Dr. Dagmar Abfalter, MBA Mag. Dr. Dagmar Abfalter, MBA

436093

SE Change Management

SE 2

5

wöch.

jährlich

Englisch

Students recognize knowledge and innovation as a critical organizational resource to achieve sustainable competitive advantages. They know the tools for doing a knowledge audit. Students learn how to support processes of organizational learning. Because they understand the ways how tacit and explicit knowledge can be exchanged among internal and external partners, students are able to create contexts that facilitate the sharing and diffusion of knowledge. The students improve their ability to assess, select and apply analytical tools. They enhance their problem solving and decision making capabilities as individuals as well as in the role of team members. Communication and presentation skills are trained. Students can communicate their acquired knowledge to specialist and nonspecialist audiences. They are able to reflect the social and ethical implications of knowledge and innovation management decisions including gender issues.

Contents (subject to change): 1. Critical issues in the knowledge economy 2. Knowledge and information 3. Knowledge and Skill Development 4. User Innovations 5. Internal and External Innovation/Knowledge Networks 6. Knowledge and Innovation Creation in Value Webs 7. Virtual Customer and Community Integration 8. Implementing a knowledge management project in organizations 9. Resistance to Innovation and Change Management 10. Knowledge audits

Theorieinput, kleine Forschungsprojekte, Literaturstudium, Präsentationen von Studierenden

schriftliche Klausuren, individuelle und Gruppenarbeiten, aktive Mitarbeit

wird im ersten Kurs bekannt gegeben Bücher: Bailom F., Matzler K., Tschemernjak D.: Enduring Success, Palgrave McMillan, 2007 Ahmed Pervaiz K., Shepherd, Charles D.: Innovation Management, Prentice Hall, 2010

Anmeldungsvoraussetzungen für die Lehrveranstaltungen des Moduls: positive Beurteilung der Pflichtmodule gemäß § 7 Abs. 2 Z 1, 2 und 3 Strategie und Leadership, Strategische Markenführung sowie Innovation und Entrepreneurship
Beginn: Mi 14.03.2012, 16:00-17:45, SR 16 (Sowi)