436213 PS Strategie-, Informations- und Wertkreationsprozesse (Handel)
Sommersemester 2012 | Stand: 12.09.2012 | LV auf Merkliste setzen436213
PS Strategie-, Informations- und Wertkreationsprozesse (Handel)
PS 2
3,5
Prerequisites: You need "Strategy and Marketing" and 4 other basic courses.
Profound knowledge in statistics is required.
wöch.
semestral
Englisch
The focus of this course is retail markets. The “goods” a retail company sells are not merely the articles in the assortment but the store itself with its store atmospherics and services. The combination of assortments and other store characteristics creates benefits for its customers. Students should learn what it needs to systematically develop and sustain attractive store brands for customers. This implies knowing how to gather information about what consumers perceive as valuable, how to translate this information into successful store concepts and how to design efficient retail marketing policies.
The world of Retailing
Retail brand strategy
Retail brand strategy
Retail format and formula development
Site selection
Assortment planning
Buying systems
Merchandise presentation
first exam, mini exams, group work, case studies, project work, final exam
group presentations, individual case study, class participation, final exam
tba in class!
First exam on March, 16th! Profound knowledge in statistics is required! Tutorial in Statistics (12.+13.03.2012) is offered! Please register in the office!
Prerequisites: Basic courses in 1. Rechnungswesen 1: Externes Rechnungswesen, 2. Rechnungswesen 2: Internes Rechnungswesen, 3. GL des Managements: Management von Leistungsprozessen, 4. GL des Managements: Organisation und Personal, 5. GL des Managements: Strategie und Marketing, 6. GL des Managements: Investition und Finanzierung
Profound knowledge in statistics is required.
A positive grade in the first exam including statistics is mandatory!
Beginn: Mi, 07.03.2012, 13:00-13:45, SR 12
Beginn: Mi, 07.03.2012, 13:00-13:45, SR 12
Do, 28.06.2012; 15:00-open end; Project present., to be announced
Gruppe 0
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Datum | Uhrzeit | Ort | ||
Mi 07.03.2012
|
13.00 - 13.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Vorbesprechung |
Do 08.03.2012
|
13.00 - 16.00 | HS 2 (Sowi) HS 2 (Sowi) | Barrierefrei | zusammen mit 426228-0(TN36) SE Informations- und Wertbereitstellungsprozesse (im Handel)/SE2 Botschen |
Fr 16.03.2012
|
12.00 - 14.00 | HS 3 (Sowi) HS 3 (Sowi) | Barrierefrei | |
Mi 21.03.2012
|
12.30 - 13.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 28.03.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 18.04.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 25.04.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 02.05.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 09.05.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 16.05.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 23.05.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 30.05.2012
|
13.00 - 16.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 06.06.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Mi 13.06.2012
|
13.00 - 14.00 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | Final exam |
Do 14.06.2012
|
14.15 - 16.15 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei | |
Do 21.06.2012
|
13.00 - 17.45 | SR 12 (Sowi) SR 12 (Sowi) | Barrierefrei |