436224 Excursion SE Touch Point Management

summer semester 2012 | Last update: 13.09.2012 Place course on memo list
Department of Management and Marketing Department of Management and Marketing
Univ.-Prof. Dr. Oliver Koll Univ.-Prof. Dr. Oliver Koll, +43 512 507 72500
o. Univ.-Prof. i. R. Dr. Hans Mühlbacher o. Univ.-Prof. i. R. Dr. Hans Mühlbacher
436224
Excursion SE Touch Point Management
EX 1
Block
annually
English
Students understand how organisations may stimulate the successful development of brands in a multicultural environment. They learn how to analyse, design and manage touch points with stakeholders in an integrative manner.
1. Touch points with/of brand interest group members 2. Joint construction of brand manifestations 3. Integrated multicultural communication 4. Selection of brand adequate distribution systems and distribution partners in a multicultural environment 5. Supporting brand-related exchange processes 6. Supporting brand-related affective bonds 7. Brand-related Total Quality Management
Instructions, cases, plenary and group discussions, reading assignments, student presentations, mini projects, guest speakers, excursion
oral and written
tba in class
04.06 bis 05.06.2012, Salzburg / Traun