LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Priv.-Doz. Mag. Dr. Reinhard Grohs Priv.-Doz. Mag. Dr. Reinhard Grohs

436233

SE Anwendungsorientierte Managementforschung

SE 2

5

Block

jährlich

Englisch

Students learn to design a research project. They get application know how concerning the most important qualitative and quantitative data analysis techniques.

1. Epistemology 2. Definition of a research problem 3. Selection of data gathering methods and techniques 4. Qualitative data analysis 5. Quantitative data analysis (exploratory and confirmatory analyses, modelling, tests)

Instruction, mini projects, reading assignments, student presentations

oral and written

tba in class

Beginn: 2012